23 April 2025
Indie Dev Marketing: Growing Your Game’s Audience
The indie game market is booming, with projections indicating it will reach $20 billion by 2025. However, with this growth comes heightened competition, making effective marketing strategies essential for indie developers. This article highlights key tactics for both pre-launch and post-launch marketing, including building a community, leveraging influencers, and engaging with players through social media and content marketing. By focusing on player relationships, continuous updates, and performance analysis, indie developers can boost their game's success and stand out in a crowded market.